CRM & Social MediaIf you're like most smaller organizations, you didn't have a web site worth a darn until well after everybody else, and you didn't have a Facebook or Twitter presence in a timely fashion either because management thought those were teenage diversions. Well, listen-up: The customer relationship management (CRM) boat has left the dock are you onboard?!?!
There are certainly choices when it comes to CRM software offerings. Here's a no-nonsense look at why you need to get off the dock and get a CRM working for you as quickly as possible:
- Act on leads quickly Maximize the power of your site's contact form and tie it directly into a CRM. Salesforce and other web-based (SaaS) solutions have "web-to-lead" functionality that instantly gets potential new customers'
information from the web form into your CRM, effectively launching your organization's sales process. There's no delay waiting for a co-worker to transfer an email containing the lead's contact information into an old-school database or figure out where to forward the email.
- Get a 360° view of your customers The beauty of a web-based CRM solution, besides the fact that it's available from any device with an Internet connection, is that you can quickly and effortlessly
see everything going on with a customer, from emails and phone calls to pending purchases, stages of negotiations and link to important documents. It truly enables you to focus more energy on the business of your business and less on managing contact information.
- Be socially adept the more you know about potential customers, the more likely you'll get their business. Many CRMs now integrate your customers' social networking profiles (Facebook, LinkedIn & Twitter) right into the application, enabling
your organization to follow, listen and engage your customers in their native environment.
- And Many More Reasons so let 360Village help you get the most out of a CRM solution for your organization with a free 15 minute no-obligation consultation. Contact us today and get on the path to CRM success.